Before I was an agent I spent 35 years building businesses — designing products, managing renovations, running operations, and making decisions where my own money was on the line. The moment I knew I'd end up in real estate came when I was still a tenant: I negotiated a sublease against the landlord's attorney, prevailed on every clause, turned a six-figure profit — and realized the broker representing me didn't understand the lease I'd drafted. That gap between transactional brokerage and what clients actually need is why I do this work. I live and invest in northern Sonoma County — Healdsburg, Dry Creek Valley, Alexander Valley — and I know these micro-markets, zoning intricacies, and neighborhood dynamics from the inside.

The Same Rigor at Every Price Point

A couple buying a $500K cottage on the Russian River or a $1.2M home in Healdsburg gets the same thorough assessment I'd bring to a $6M estate — an honest evaluation of the property's condition, renovation potential, what it will actually cost to own, and whether the deal makes sense. I've told clients to walk away from deals when the numbers didn't add up, because protecting the relationship matters more to me than closing the sale.

Design + Redevelopment + Financial Analysis

My approach bundles three things most agents treat as separate conversations: design, redevelopment, and financial modeling. When I evaluate a property, I'm not just pulling comps — I'm assessing renovation potential, estimating realistic costs, and helping clients understand what a property could become. For investment clients, that means detailed scenario modeling with best- and worst-case projections built on the same analytics platform I use to manage my own portfolio. For homebuyers, it means knowing whether that dated kitchen is a $40K refresh or a $120K gut job before you write the offer.

My experience as an owner's rep — managing scope, budget, timelines, and contractors on both my own projects and on behalf of clients — is baked into how I work as an agent. It sharpens how I evaluate opportunities, what I catch during due diligence, and how I manage a transaction from offer through close. Every client gets that perspective as a baseline. For clients who need someone to act as their owner's rep on a renovation or development project — assembling the team, overseeing the build, protecting the budget and the asset — that's available as well.

Operator, Not Just Agent

I operate vacation rental properties in wine country. Many of my buyers are looking for a wine country lifestyle first — a place to retreat, to host, to build a life around — and the investment case is secondary validation. I understand both sides because I live both sides: the experience of a property as a home and the reality of operating it as a business.

Advisory Network

I lead every engagement personally — but the right transaction demands more than one perspective. Depending on the property, I bring in specialists as the deal requires: 1031 exchange counsel, vineyard management, structural engineering, land-use and zoning advisors, interior design, STR operations and revenue strategy, title and escrow, and financial planning. These are practitioners I've worked alongside on real deals, not a referral list — I know their work, their judgment, and when to bring them to the table.

The result is a principal-led practice with the bench strength of a multi-disciplined advisory. You get my attention, my taste, and my local knowledge on every transaction — and the specialized depth that complex wine country properties demand.