Before real estate I spent over three decades building businesses across industries including hospitality, entertainment, and manufacturing. The moment I knew I'd end up in real estate came when I was a tenant of a large commercial building. I was downsizing the operation, so I found a sub-tenant to take over the remainder of the lease. What should have been a simple approval from the landlord turned into a heated negotiation with his attorney… and a six-figure profit my way. I live and invest in Sonoma County — and I know the micro-markets, zoning intricacies, and neighborhood dynamics from the inside.

The Same Rigor at Every Price Point

A couple buying a $500K cottage on the Russian River or a $1.2M home in Healdsburg gets the same thorough assessment I'd bring to a $6M estate — an honest evaluation of the property's condition, renovation potential, what it will actually cost to own, and whether the deal makes sense. I've told clients to walk away from deals when the numbers didn't add up, because protecting the relationship matters more to me than closing the sale.

Design + Redevelopment + Financial Analysis

My approach bundles three things most agents treat as separate conversations: design, redevelopment, and financial modeling. When I evaluate a property, I'm assessing renovation potential, estimating realistic costs, and helping clients understand what it could become — not just what it is. For investment clients, that means scenario modeling with best- and worst-case projections. For homebuyers, it means knowing whether that dated kitchen is a $40K refresh or a $120K gut job before you write the offer.

Years of managing scope, budget, and contractors — on my own projects and on behalf of clients — sharpens how I evaluate opportunities and what I catch during due diligence. Every client gets that perspective as a baseline. For clients who need an owner's rep on a renovation or development project, that's available as well.

Operator, Not Just Agent

I operate vacation rental properties in wine country. Many of my buyers are looking for a wine country lifestyle first — a place to retreat, to host, to build a life around — and the investment case is secondary validation. I understand both sides because I live both sides: the experience of a property as a home and the reality of operating it as a business.

Advisory Network

I lead every engagement — but the right transaction demands more than one perspective. Depending on the property, I bring in specialists as the deal requires: 1031 exchange counsel, vineyard management, structural engineering, land-use and zoning advisors, interior design, STR operations and revenue strategy, title and escrow, and financial planning. These are practitioners I've worked alongside on real deals, not a referral list — I know their work, their judgment, and when to bring them to the table.

The result is a principal-led practice with the bench strength of a multi-disciplined advisory. My attention, taste, and local knowledge come into the work directly — paired with the specialized depth that complex wine country properties tend to require.